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An Unforgettable Story

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Are you telling a story nobody will forget, capturing feelings and emotions in a way that the reader is carried away in a dreamworld without even knowing it?

I am sure you have been there, emerged in a story that captured your whole attention, leaving you with a wish that you would have more of the same story. This is copywriting at it’s best.

This is what you are looking for when you describe your hotel or resort, leaving the reader with a story and experience thy never forget. You make them get lost in a story that is so close to what their dreams are, which can be a true story of fiction. This doesn’t matter to the reader.

Just to give you an example, I will show you my favorite company, that is doing this story telling better than any other company I know about. This is one of the most successful companies in the US and they have been doing their business for over 30 years.

I am talking about the online clothing company J. Peterman. They present all their cloths with drawings (not pictures) and a story that is in some way related.

Have a look:  http://www.jpeterman.com/Wait-For-Me-Jacket

 

Read the story attached to it and maybe look around on many other items and you will have a great time just doing that…

 Be Yourself

As I have said before, be yourself when you are writing your text copy. Write the way you talk and build in your personal experience, dreams and hopes.

We think that people will not like it and you may even feel embarrassed to be too personal, but I tell you this is what they like and what makes you different from anyone else. There is only one YOU and as a leader of your property you will set the energy of the place.

Did you know that people never buy or book your hotel because of the hotel alone and what you have to offer. They book because the feeling they have about the hotel and all they will be able to experience.

So, who creates that feeling and atmosphere?  YOU DO!

People buy you and your staff, period. The rest is not that important…

Yes, the cleanliness, standard, food and amenities are important but that is something that is taken for granted and offered by all hotels. However, there is only one hotel or resort that is managed by you. This makes your place special and different than anything else.

I would love to have your comments and also I like to know your most pressing question you like to have answered in another weekly newsletter. 

 

Mats Loefkvist

Miracle Marketing

Ph 7783280

http://www.webmiraclemarketing.com

P.S  If you need help to put together your advertising for your right Market with the right Message published in the right Media, please let us know. We are here to help…

 

25 years of hotel marketing experience that will transform struggling small and medium Hotels & Resorts with a unique (done for you) system, adding 20% more bookings in 5 months.

 

 

 


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